Raw data is often difficult for analysts to work with as it requires substantial preparation before it can be used to derive valuable, trustworthy insights. The explosion of big data, and the adoption of “data lakes” to hold masses of unstructured data, rather than the more traditional structured “data warehouses” places additional burden on analysts, but also introduces new opportunities.
Unkept “data lakes” quickly turn into “data swamps”, and transformation skills are the key to providing filtered, clean, quality data that can be confidently used for modelling and reporting.
Butterfly has expertise handling large amounts of structured and unstructured data, presenting it to users at the appropriate level of detail for their needs, and helping them understand their data through useful visualizations.