Our Team

Martin Shine

One of Butterfly’s Data Analysts, Martin thrives in statistical analysis and back-end system development. His BSc in Molecular Biology and his time working Read more for the Office for National Statistics allows Martin to bring a breadth of expertise in analytical thinking, high-end research, and abstract problem-solving. An avid cricket player, ex Ultimate Frisbee player, and board game enthusiast, Martin likes to cover all bases.

Sally Wrigley

Sally is a team leader and business developer with a background in project management, coaching and instructing. She covers a multitude of disciplines, Read more with prominent expertise in stakeholder management and business analysis. A captain in the Army Reserves, Sally maintains an eye for detail and keen organisational skills.

Jacob Mackenzie

Jacob is a personable analyst with excellent communication and creative critical thinking skills. He is able to absorb and explain difficult data management Read more concepts to senior stakeholders and non-technical customers alike. He joined Butterfly from the Civil Service where he worked in counter-fraud investigations and digital transformation support. A published poet and postgraduate of English Literature, he has an academic interest in posthumanism and the interdisciplinary fields of literature and technology.

Patrick Arthur

A proponent of the phrase ‘data gives a true picture of unspoken things’, Patrick equips Butterfly with a fresh perspective on data’s potential. Read more A data analyst and military veteran with a history of resource management and a growing specialisation in cloud computing, Patrick embodies professional versatility. Patrick’s favourite piece of historical technology is the original Nintendo Game Boy, when 8-bit processors reigned supreme.

Isobel Taylor

Isobel is a consultant in the design and research of health care products with a PhD in design, specialising in the field of wearable technology in medicine Read more and patient-centred design, experience in graphic design, and extensive research capabilities. Here she provides a multidisciplinary perspective within the team. She brings key domain knowledge and provides an academic edge with her background in conference and paper presentations. Isobel enjoys reading, from the full breadth from fiction to medical journals, and also spends time gardening and drawing.

Rebecca Mumford

Our HR manager, systems administrator and business coordinator, Rebecca is our all-star fixer - able to keep any facet of the business Read more running on a daily basis. With a background in financial services and systems administration, her experience and Business & Management degree both inform her professional approach to coordinating our team and our clients effectively. Whilst studying, Rebecca was presented the ‘most entrepreneurial’ award at Derby University, and she has continued to exude this entrepreneurial spirit in her work at Butterfly.

James Lancashire

Data management consultant, delivery manager, Scrum master - James has a significant number of strings on his bow. Having joined us after a career Read more pivot from charity youth work, he has brought with him a fresh perspective on Agile delivery approaches and project management methodologies.

Having climbed the highest mountain on each of all 7 continents, unguided and on the first attempt, James seeks to achieve the greatest of goals in both his work and recreation.

Richard Ashton

Richard has a background in data consulting within the financial services and joined Butterfly Data to apply his keen eye for data to our varied projects. Read more He has analysed and consulted on customer and personal data as well as credit risk and banking product data. This range of responsibilities has allowed Richard to develop a deep comprehension of data engineering and consulting within an assortment of contexts. A former chess player for the county of Wiltshire, he always has a data strategy which is several moves ahead of the game.

Thomas Doublein

With a whole host of experience in industrial systems, biomedical engineering, and data science, Thomas brings key specialties in a breadth Read more of development methodologies. Before joining Butterfly, Thomas had worked on some fascinating programming translation projects with an emphasis on the transition towards future-facing open-source software. This passion for looking at the long term and pushing for versatile software solutions is something that is at the heart of how he works. Thomas can often be found sipping on his ‘12 strength’ craft coffee, essentially trying to biologically overclock himself.

Chris Green

Chris comes from the financial services and medical data industries where he specialised in data and business analysis, focussing on automation Read more accessibility. Using a broad skill set from a MSc in Computing, Chris has notable experience automating full ETL processes when working with big data. Chris' vocational history has given him exposure to a diverse set of solutions and skillsets, with particular emphasis on Python, SQL, and Visual Basic. A repository of obscure knowledge, having gained a BA in History, he continues his quest for miscellaneous facts with an enthusiasm for trivia, board gaming, and podcasts.

Khadija Durrani

Khadija is a data scientist by trade, pursuing an MSc in Data Science to serve as a firm academic foundation. Her passion for exploring and assessing data Read more have been particularly stoked by her previous experience working with model production and image classification. Khadija has an approach to data that productively uncovers valuable insights, with an adaptability that allows for the dynamic adoption of whichever techniques and environments are most suitable for the work. A consummate academic, Khadija enjoys reading articles and taking long walks - where she can presumably unwind from the aforementioned journals and essays.

Will Hauwert

Will is a dynamic and skilled SAS professional with substantial knowledge of traditional SAS software and cloud-enabled Viya environments. Read more He has a wealth of industry experience within business intelligence and analytics, with a particular focus on: financial services, retail, and central government. He is passionate about working with organisations to understand their business needs and to enable them to get the most from their SAS technology stack. Outside of work, Will enjoys the great outdoors - where he is frequently found climbing Munros and exploring the Scottish Isles in his campervan.

Kimberley Green

Kim is an analyst with a notable background in research and development, from her previous work in the design of experiments for Read morematerial properties. Her experience in reporting and presenting findings gives her an intuitive ability to undertake technical work and subsequently engage effectively with a wide range of stakeholders. Kim’s PhD represents the depth of detail-oriented thinking that she brings as well as her commitment to seeing complex work through to completion. When she isn’t undertaking detailed work, Kim can be found playing complex, and funky, saxophone music in her Ska band.

David Dancey

David is our resident data scientist and ‘data wrangler’ (in his own words), having received an MSc in Computing and developed key vocational expertise Read more in statistical models and analysis. He brings with him a focus on data science, development and a diverse range of programming languages. David is a keen innovator and engineer of solutions, with an interest in leveraging cloud solutions to facilitate more effective data quality platforms. A classically trained Latin and Ballroom dancer, David has a studious but passionate approach to both data and the dancefloor.

Yash Yeola

Yash is a recent graduate of a Scientific Computing and Data Analysis Masters, with previous academic study in the inter-related fields of Mathematics and Read more Computing. His academic background has given him a breadth of development opportunities in Python and SQL, amongst other languages and platforms. Specifically, Yash joins us with a focus on data modelling using machine learning techniques, such as deep learning and symbolic regression. When he isn’t developing ML models, Yash is playing both guitar and tabla, displaying what is known as a form of ‘Human Learning Models’.

Giacomo Allen

A consultant with a strong background of data engineering in UK Government, Giacomo holds a whole host of experience in analysis and development, with a Read more particular emphasis on data engineering. This specialism centres on utilising python in the extraction and cleansing of data for loading. Additionally Giacomo has worked on leveraging SQL for reporting and data visualisation, across multiple discrete data sources. A keen practitioner of a variety of engineering techniques, he brings further understanding of data transformation to the team. Elsewhere, Giacomo is a fan of generations of video games, sporting an impressive trove of hardware from old to new.

Jess Wilford

Joining and expanding our outstanding HR and Business Administration team, Jess brings years of administrative experience from a variety of sectors. Read more This multidisciplinary background sets her up excellently to take on business administration work for Butterfly, where flexibility and a dynamic mindset are vital. Jess has a particular eye for detail and she is committed to providing an excellent service, values which she puts to good use in keeping the team and company working as efficiently as possible. Outside of work, Jess enjoys teaching little tots rugby, putting her in a great position to corral the Butterfly team together in team spirit as well.

Maja Strawinska

An excellent addition to the data science camp in Butterfly, Maja has cut her teeth on a breadth of projects surrounding the world of statistical analysis and machine Read more learning models. Her background in forensic science, followed by the study of AI and data science, adds to Maja’s versatility in approaching complex data problems. With this comes an appreciation for diverse perspectives in working where she has a clear vision of development as crucial to the success of a team. As a lover of photography and hiking across the rolling hills of the UK, she has been successful in gaining the prestigious position of director of photography at our next company mountain summit.

Jonathan Murray

Jonny comes to Butterfly to show us the way in all spaces project management and delivery leading. After several years coaching and leadership experience he has come Read more into the data world because he finds, and we’re quoting him here, ‘discovering data-driven insights fascinating.’ Fortunately Jonny came to the right place for that. Extolling the value of the generalist, Jonny works hard to bring teams together, by shared effort and experience, in order to deliver work effectively and to grow as a group. A master strategist by nature, Jonny loves to crack on with a good campaign of risk and hopes to find a worthy opponent on the other side of the table.

Sarah Aldous

Complimenting our continually growing multi-disciplinary team, Sarah leverages her background in psychology to meld a pragmatic approach to data analytics. From Read more here she can approach both the human and data needs in a solution, applying theory in balance with action. Her development of an intricate psychometric scale while studying being a clear application of this approach. With a keen desire to solve societal problems and improve the world around her, Sarah comes into consultancy looking firmly at the bigger picture. Dropping into the smaller picture, Sarah is a crochet enthusiast,a hobby on which she is truly hooked.

Luke Westlake

Luke comes to be part of the Butterfly team, with a Master of Science in Data Analytics and a keen enthusiasm for grappling with complex, technical problems. This Read more academic background gives him an appreciation for both the applied and theoretical aspects of leveraging and managing data. Luke is developing a practical skillset in Data Science, to augment his natural data-curiosity and his university work in SAS - bringing it all together in a formidable approach. When he isn’t working hard at cooking up solutions to data science problems, he is cooking up a storm in the kitchen as an enthusiastic chef.

Emily Taylor

As our marketing manager, Emily is in charge of Butterfly’s promotion and presence out in the world. As an experienced B2B marketer, she specialised in strategic analysis Read more and development as well as lead generation to nurturing campaigns to deliver the best results possible for her team. With Emily’s background coming from Business Management and Marketing, she truly does enjoy delivering data-driven marketing strategy. She joined us to work with like-minded individuals that are inspired by data and to help grow our customer’s ability and understanding of how to best use their data. When she isn’t following up on leads, she’s holding back on leashes for her delightful dog Eric as they explore the great outdoors.